The Marketing Observer

ISP data pimping

I am not generally in favour of conspiracy theories.

But I have been following the recent saga of Phorm with great concern. Basically Phorm is looking to take the major ISPs user data and as a result produce targetted advertising.

Horrible data privacy concerns arise from this and it is very worrying to see how far BT, Carphone Warehouse & Virgin have gone with this so far.

I won't repeat all the information here but try these links in the register...

ISP data deal with former 'spyware' boss

Phorm is adware

BT lies

Please make sure you add your name to the growing numbers of people who have signed the Downing Street petition about Phorm
http://petitions.pm.gov.uk/ispphorm/

Beware the Phorm

Great article in the Register today.

Whilst it is a bit of a diatribe on the evils of Phorm and Big Brother, there is a very real and very worrying bucketload of truth in here too.

See the article here

Don't get sold out to Phorm. When Virgin Media ask me/ tell me about this I will move to someone like zen methinks...